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“Skip straight to the good stuff”, a series of adverts about not having to watch blimmin’ adverts. The irony.

Not only was this a great comic idea to begin with but it was allowed to survive the prep and production process in it’s leanest, meanest form. And trust me when i say, that almost never happens.

Full credit to a great creative team who were confident enough to let this be the type of quiet, observed, deadpan comedy that I love to make but which all too often gets - ahem - tweaked in to something else.

We shot these three scripts on one glorious day in glamorous Croydon.

CREDITS

Agency/Production Company - ITV CREATIVE

Producer - REBECCA SHERAB

Production Manager - PARIS HOUNAM

Executive Creative Director - TOM HOUSER

Creative Director - LUCY GABBIE

Senior Creative - CLARISSA HENRY

Creative - NATHANIEL STRATTON

1st A.D. - RICHARD NEWMAN

Director Of Photography - DANIEL PURSE

Gaffer - MARTON GOSZTONYI

Production Designer - GEORGIA SHELTON

Sound Recordist - EDWIN WEISS

Stylist - AARTTHIE MAHAKUPERAN

Hair & Make Up - NIKI HENRY

Editor & Colourist - ANDREW SAWYER

Sound Mix - c/o ITV