I'm pretty chuffed with these.

We had some strong creative from Daniel Glover-James and Elias Torres at VCCP and we got a really great performance from the people's player Jimmy Bullard. So there wasn't much left for me to do other than turn up...

I jest.

I obviously directed the effing heck out of these films.

The campaign centres on Jimmy idling at home while World Cup 2018 unfolds in Russia. It's the tragi-comic story of one man with waaaaay too much time on his hands.

Unfortunately, in none of the edits do we get to see the navy blue Crocs that I insisted Jimmy wear all day on the shoot. Absolutely gutted about that to be honest. And I'm sure he is too.

 
 

CREDITS

Producer - Maxine Denton

Executive Producer - Greta Wynn Davies

Creatives - Daniel Glover-James and Elias Torres

Director of Photography - Henry Lockyer

Sound recordist - Edwin Weiss

Art Director - Jenny Ray

Editor - Dan Tagoe

Colourist - Steffan Parry at Framestore

Sound Designer - James Cobbold at 750mph