COORS LIGHT IDENTS FOR COMEDY ON CHANNEL 4
Who needs Jean-Claude Van Damme being hilarious in an ice cave when you’ve got anonymised Battle Rapping about entirely inoffensive topics?
Is that hand at the back?
I directed these Comedy On 4 idents for Coors Light via my old muckas THE OUTFIT.
I can honestly say that due to reasons the production side of this gig was the most challenging I’ve ever faced. Shooting actors without revealing their identity, before all the rap lyrics had been written, without a set, for 24 different scripts, in a single day, and with just three offline days to turn around all 24 edits.
I mean, is there medal for that? OBE or summat?
Executive Producer: Anneka Bunnag
Producer: Amy Thornton
Production Company: The Outfit
Creative Agency: The Outfit
Creative Director: Gemma Crawley
Senior Creative: Maggie Kelly
Creative: Adam Kammin
Writer: Nico Tatarowicz
Director of Photography: Marcus Autelli
Editor: Gordon Vowles
Grade, Mix and Online: Unit Post