COORS LIGHT IDENTS FOR COMEDY ON CHANNEL 4

Who needs Jean-Claude Van Damme being hilarious in an ice cave when you’ve got anonymised Battle Rapping about entirely inoffensive topics?

Is that hand at the back?

I directed these Comedy On 4 idents for Coors Light via my old muckas THE OUTFIT.

I can honestly say that due to reasons the production side of this gig was the most challenging I’ve ever faced. Shooting actors without revealing their identity, before all the rap lyrics had been written, without a set, for 24 different scripts, in a single day, and with just three offline days to turn around all 24 edits.

I mean, is there medal for that? OBE or summat?

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Executive Producer: Anneka Bunnag

Producer: Amy Thornton

Production Company: The Outfit

Creative Agency: The Outfit

Creative Director: Gemma Crawley

Senior Creative: Maggie Kelly

Creative: Adam Kammin

Writer: Nico Tatarowicz

Director of Photography: Marcus Autelli

Editor: Gordon Vowles

Grade, Mix and Online: Unit Post

 

DIRECTOR